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RARE
RARE was born from Fashion Finder, a concept which was created by Peter Talwar, who, with many years experience within the fashion industry aspired to create a brand that was directional, inspirational and heavily influenced by the catwalks of Europe. This sentiment was wholly echoed by Raj Talwar, Peter's son who now heads up the label.
In 2001 it was decided that the opportunity existed for the company to 'invent' its own brand and the RARE concept was created.
RARE
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