
Oasis creates a beautifully designed range of clothing and accessories for the customer who makes confident purchases, from a Brand who gives originality, great quality and a consistent fit. Oasis collections are fashionable, wearable, colourful and are synonymous with quality, value and unique design. Being aspirational is key to Oasis, they achieve this by ensuring they are true to their key brand values. The core target customer is in her late 20's. She's a regular high street shopper and Oasis inspires her appetite for fashionable clothes. She generally makes considered purchases, which is why she loves Oasis – their collections are wearable and can transcend seasons while still having a fashionable edge.
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