
London's uber-cool Notting Hill was the setting for Myla's first store, which opened in 1999. Initially renowned for gorgeous lingerie, Myla's fame spread and was then invited to open a concession in Selfridges which swiftly became one of the store's best-selling lingerie brands. Further boutiques followed in all of London's most fashionable districts. By 2004, our brand went international with the opening of our first stateside branch, on New York's Upper East Side. Myla received a further stamp of approval with a concession in London's most famous department store, Harrods.
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