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The White Company

The White Company

Founded in 1994, The White Company specialises in supplying a wide range of stylish home accessories and clothing, principally in white. The idea for the company began in August 1993, when its founder, Christian Rucker, identified a gap in the market for beautiful but affordable home accessories in white. Chrissie, her boyfriend (now husband) Nick Wheeler (who runs leading mail-order company Charles Tyrwhitt Shirts) and his sister Susie were all in the process of re-stocking new homes, but could not find a comprehensive collection of white bed linen, towels, napkins etc. The market at that time was polarised between low quality 'cheap' designs and the unaffordable 'designer' end of the market.

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The White Company

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