
Delicious gifts from easter eggs to chocolate gift baskets, retro bars of Dairy Milk and chocolate drinks. Treat the person you love or just yourself... It was John Cadbury, a young Quaker, who first set things in motion when he opened a shop in Birmingham, UK in 1824. His original focus was the trade of tea and coffee, but he soon spotted a new opportunity in cocoa beverages and laid the foundations for Cadbury's move into chocolate and then confectionery. Cadbury's was a business founded on strong values and a sense of social responsibility. As Quakers, the Cadbury family believed tea, coffee and cocoa beverages could serve as an alternative to alcohol, seen to be a cause of poverty and deprivation amongst the working classes.
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